What makes a piece of content SEO-friendly?
This is a question that many businesses struggle with. The answer, however, is not as complicated as you might think. To help you get started, we discuss the factors that make content SEO-friendly and provide tips on how to improve your SEO strategy!
Don’t engage in ‘keyword stuffing’
Sure, keywords are important for SEO. But if you stuff your content with too many keywords, it will not only turn off your readers but also get you penalised by Google. The key is to use keywords thoughtfully and sparingly. Use them in a way that sounds natural and flows well with the rest of your content. Updates to Google’s algorithm now also favour content that is more conversational and natural-sounding, rather than stilted and keyword-stuffed.
Make your content easy to read and digest
No one wants to read a wall of text. Breaking up your content into smaller paragraphs makes it easier for readers to scan through and pick out the information they’re looking for.
Similarly, using subheadings, bullet points and lists can also help to make your content more user-friendly. Not only will this help improve your SEO but it will also make your readers happier!
Think about what people are searching for
When you’re brainstorming topics for your next blog post or piece of content, think about what people are searching for online. What questions are they asking? What information are they looking for? Answering these questions in your content will not only help you rank higher in search engines but also provide value for your readers. Even better, engage a strategist to compile a list of relevant topics based on data – this way, you can create content that your audience is searching for.
Leverage data and customer feedback
Data doesn’t lie. Use data and customer feedback to inform your content strategy, and look at what’s working well and what needs improvement. This will help you to make decisions about the kind of content you should be creating and where you should be spending your time and resources.
Come up with attention-grabbing titles
Your title is the first thing that people will see when they come across your content, so it’s important to make sure that it’s attention-grabbing and accurately reflects the content inside. A good rule of thumb is to keep your titles short, sweet and to the point!
Consider the reader experience
Another tip? Always put yourself in the shoes of your reader. What kind of experience do you want them to have when they read your content? Is your content easy to navigate and understand? Do you provide value and answer their questions? Answering these questions will help you to create content that is not only SEO-friendly but also user-friendly.
Structure your content well
One critical best practice to follow is to structure your content well. This means using the correct tags and formatting your content in a way that is easy for search engines to understand. A well-structured piece of content is not only more likely to rank higher in search engines but is also more likely to be shared and linked to by other websites.
Ensure your website is mobile-friendly
Another important factor to consider is the mobile-friendliness of your website. In today’s day and age, more and more people are using their smartphones and tablets to access the internet. This means that it’s essential for your website to be optimised for mobile devices.
If your website is not mobile-friendly, you’re likely to lose out on a lot of traffic and potential customers. Google is also now using mobile-friendliness as a ranking factor, so it’s more important than ever to make sure your website is up to scratch.
Find the perfect length for your posts
If you want your content to rank highly in search engines, it’s also important to find the perfect length for your posts. Studies have shown that longer pieces of content tend to perform better than shorter ones. So, if you can, aim for around 2000 words. However, don’t force it – ultimately, the most important thing is that your content is high-quality and provides value for your readers.
Create engaging SEO-driven content to improve your marketing success today!
There are a lot of different factors that go into making a piece of content SEO-friendly. But if you keep these tips in mind, you’ll be well on your way to creating content that ranks highly in search engines and provides value for your readers!
At RankRocket, we leverage the power of AI and human creativity and intuition to create SEO-friendly content so you don’t have to! Place your bulk content order with us today to get started.
