How to measure whether your SEO blogs are working
Are you publishing blog posts as part of your SEO strategy, but not sure whether they’re working? It can be tricky to measure the impact of your content marketing without investing in expensive tools or software. That’s why we’ll show you how to use some simple techniques to determine whether your SEO blogs are having the desired effect. Armed with this information, you can make any necessary adjustments and improve your ROI from content marketing!
Web traffic data
If you’re not already doing so, the first step is to install Google Analytics on your website. This will allow you to track how many people are visiting your site and where they’re coming from. You can then see whether there’s been an increase in traffic since you started publishing blogs. If there has been, it’s a good indication that your content is resonating with people and driving them to your site.
Search engine visibility
Another way to measure the success of your SEO blogs is to track your website’s position in search engine results pages (SERPs). Use a tool like Google Search Console or Moz Pro to see how often your site appears for relevant keywords. If you notice an increase in impressions and clicks, it means your content is being seen by more people, and your website could soon be in the first few SERPs for your chosen keywords!
Keyword ranking
In addition to monitoring your website’s SERP visibility, you should also track your keyword rankings. This will show you how well your content is performing in terms of search engine optimisation. Use a tool like Moz Pro or SEMrush to track your keywords and look for any increases in ranking. If you see an improvement, it means your SEO blogs are helping to improve your site’s visibility and ranking for certain keywords.
Social media metrics
Another way to gauge the success of your blog posts is to look at social media metrics. This includes things like the number of shares, likes, and comments on each post. You can also track how much engagement you’re getting with each post by looking at the average number of interactions per post. If you see a steady increase in social media engagement, it’s another good sign that your content is being well-received.
Positive user behaviour
If you’re using blog posts to drive leads or sales, then you’ll want to look at conversion rates. This is the number of people who take the desired action, such as subscribing to your email list or making a purchase, divided by the total number of people who see your call-to-action. For example, if 100 people visit your blog post and two people subscribe to your email list, your conversion rate would be two per cent. If you see a significant increase in conversion rates after implementing a blog content strategy, it’s a good indication that your SEO blogs are working.
Engagement metrics
You can also measure the success of your blog posts by looking at engagement metrics. This includes things like the average time spent on a page, the number of pages viewed per visit, and the bounce rate. If people are spending more time on your site after reading your blog posts, it’s a good sign that they’re finding your content valuable.
Bounce rate
The bounce rate is the percentage of people who leave your site after viewing only one page. A high bounce rate can indicate that people are not finding what they’re looking for on your site. If you see a decrease in your bounce rate after implementing a blog content strategy, it’s a good sign that your content is relevant and engaging.
Measure the success of your SEO blogs and get on track to achieving your goals!
There are several different ways to measure the success of your SEO blog posts. By looking at things like web traffic, social media engagement, and conversion rates, you can get a good idea of how well your content is performing. Armed with this information, you can make any necessary adjustments to improve your blog’s effectiveness.
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